1. Classification and Development Overview of the PVC Flooring Industry

1.1 Industry Definition and Classification

PVC flooring is a material made primarily from polyvinyl chloride resin, offering advantages such as wear resistance, water resistance, acid-alkali resistance, and easy cleaning. It is widely used in homes, malls, hospitals, and other settings. Classifications by production process include:

Standard PVC flooring: Suitable for low-traffic areas.

Plasticized PVC flooring: Added plasticizers enhance flexibility for broader applications.

Composite PVC flooring: Multi-layered coating processes improve durability and aesthetics.

PVC sheet flooring: Easy to install and repair, ideal for residential and small-area use.

1.2 Development History and Market Position

PVC flooring was industrialized in the U.S. in the 1930s and gained popularity in Europe and America for its easy installation and environmental durability, becoming the world’s largest market. China has emerged as a major global supplier, mainly through OEM/ODM models, while its domestic market is expanding with urbanization and consumption upgrades.

2. Industry Market Development Analysis

2.1 Export Data

December 2023 exports: 440,000 tons (+5.2% MoM, +18.7% YoY); annual exports: 4.6 million tons (-9.3% YoY).

Major destinations: USA (43%), Canada (7.5%), Germany (3.9%).

2.2 Domestic Market Potential

Drivers:

Urbanization and consumption upgrading: Public infrastructure projects (malls, schools, hospitals) drive demand for eco-friendly and durable materials.

Rising environmental awareness: PVC flooring’s formaldehyde-free, non-slip, and waterproof features gain consumer recognition.

Increasing labor costs: Easy installation reduces costs, aligning with China’s labor market trends.

3. Industry Development Trends and Factors

3.1 Promoting Factors

Growth in manufacturing and construction: Directly stimulates PVC demand.

Consumption upgrading: High-quality products (e.g., SPC flooring) drive technological innovation.

Policy support: Environmental and R&D policies foster long-term industry growth.

3.2 Market Trends

Enterprise differentiation: Large firms with technical and financial advantages lead, while smaller players face intense competition.

Product innovation: SPC flooring (glue-free hot-pressing, eco-friendly and cost-effective) is expected to dominate the market.

4. Industry Competition Landscape

Domestic enterprises mainly participate in global supply chains via OEM/ODM models. Most are small-scale with weak R&D capabilities, leading to fierce competition. Industry players focus on R&D, production, and sales of PVC flooring and related decorative materials, offering diverse product lines. Some companies export over 80% of their products to Europe and America, serving international chain building material supermarkets.

5. Industry Barriers

5.1 Technical Barriers

High requirements for production equipment and processes demand continuous R&D to adapt to market changes.

5.2 Quality Certification Barriers

Need for ISO, Floor Score, CE, and other domestic/international certifications, involving long cycles and high costs.

5.3 Capital Barriers

Capital-intensive industry requiring significant investment in raw materials, automated production lines, and R&D.

6. Core Content of the Report

The report covers supply-demand data, competition patterns, import-export analysis, industry chains, regional markets, key enterprise cases, investment risks, and forecasts for the global and Chinese PVC flooring industry. It also offers specialized research, industrial planning, feasibility studies, and other services.